TY  - GEN
AU  - Strong, Colin
TI  - Humanizing big data: marketing at the meeting of data, social science and consumer insight
SN  - 9780749472115
U1  - 658.8340285 
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Marketing-Data processing
KW  - Internet advertising
ER  -