TY  - GEN
AU  - Struhl, Steven
TI  - Practical text analytics: interpreting text and unstructured data for business intelligence
T2  - Marketing science series
SN  - 9780749474010
U1  - 658.472 
PY  - 2015///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing-Data processing
KW  - Big data
KW  - Business intelligence
ER  -