Kapferer, Jean-Noel <br/><br/>
The New strategic brand management :  creating and sustaining brand equity long term / 
Jean-Noel Kapferer 
 - New Delhi :  Kogan Page,  2009 
 - xv, 560 p. 24 cm 
<br/><br/>This new edition builds on its impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest models used by companies worldwide, author Jean-Nol Kapferer covers all the leading issues faced by brand strategists today, supported by an array of international case studies. With both gravitas and intelligent insight, this book reveals new thinking on crucial topics 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP