McKinley, Mary M (ed) <br/><br/>
Ethics in marketing and communications :   towards a global perspective / 
Mary M McKinley 
 - New York :  Palgrave Macmillan,  2012 
 - xi, 130p. 22cm 
<br/><br/>This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. 
<br/><br/><label>ISBN: </label>9780230358553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Moral and ethical aspects 2. Communication in marketing-- Moral and ethical aspects 3. Business ethics
<br/><br/><label>Dewey Class. No.: </label>174.4  / MAC