TY  - BOOK
AU  - McKinley,Mary M (ed)
TI  - Ethics in marketing and communications: towards a global perspective 
SN  - 9780230358553
U1  - 174.4 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  -  Moral and ethical aspects 2. Communication in marketing
KW  -  Moral and ethical aspects 3. Business ethics
N1  - This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work
ER  -