Cunningham, James

Strategy and strategists / James Cunningham and Brian Harney - Oxford : Oxford University Press, 2012 - xii, 702p. 27cm

Strategy and Strategists offers a stimulating exploration of the key theoretical contributions and debates in strategic management. Adopting a critical and reflective approach, this illuminating textbook clearly links theory with practice, providing students with a thorough grounding in both the principles of strategy and its implementation.

9780199219711


Management
Strategic planning
Strategisches Management

658.4012 / CUN