TY  - BOOK
AU  - Cunningham,James
AU  - Harney, Brian
TI  - Strategy and strategists
SN  - 9780199219711
U1  - 658.4012 
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Management
KW  - Strategic planning
KW  - Strategisches Management
N1  - Strategy and Strategists offers a stimulating exploration of the key theoretical contributions and debates in strategic management. Adopting a critical and reflective approach, this illuminating textbook clearly links theory with practice, providing students with a thorough grounding in both the principles of strategy and its implementation
ER  -