Westwood, John <br/><br/>
How to write a marketing plan :   creating success / 
John Westwood 
 - 4th ed 
 - Philadelphia :  Kogan Page,  2013 
 - x, 172p. 23cm. 
<br/><br/>How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process. 
<br/><br/><label>ISBN: </label>9780749467128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES