TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan: creating success 
SN  - 9780749467128
U1  - 658.802 
PY  - 2013///
CY  - Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  -  Management
N1  - How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process
ER  -