TY  - BOOK
AU  - Davenport, Thomas H.,
TI  - Big data at work: dispelling the myths, uncovering the opportunities 
SN  - 9781422168165 (alk. paper)
AV  - HD38.7 .D379 2014
U1  - 658.4038 23
PY  - 2014///
CY  - Boston Massachusetts
PB  - Harvard Business Press
KW  - Business intelligence
KW  - Data processing
KW  - Big data
KW  - Business planning
KW  - Statistical methods
KW  - Data mining
N1  - Why Big Data is important to you and your organization -- How Big Data will change your job, your company and your industry -- Developing a big data strategy -- The human side of Big Data -- The technology side of Big Data -- What it takes to succeed with Big Data -- What you can learn from start-ups and online firms -- What you can learn from large companies: Big Data and analytics 3.0
N2  - This book explains what big data means--and why everyone in business needs to know about it. It covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold
ER  -