TY  - BOOK
AU  - Betz,Frederick
TI  - Strategic thinking: a comprehensive guide 
SN  - 9781785604676
U1  - 658.4012 22
PY  - 2016///
CY  - United Kingdom
PB  - Emerald
KW  - Strategic planning
KW  - Business planning
KW  - Organizational effectiveness
N2  - The purpose of proper strategic thinking is to eliminate top-down only communication that leads to the wishful thinking way of organizational strategy. Strategic thinking is necessary at every level of an organization. This book uses actual histories of business successes and failures to illustrate theoretical concepts in strategic thinking
ER  -