TY  - BOOK
AU  - Zentes,Joachim
AU  - Morschett,Dirk
AU  - Schramm-Klein,Hanna
TI  - Strategic retail management: text and international cases 
SN  - 9783658101824 (softcover : alk. paper)
U1  - 658.87 22
PY  - 2017///
CY  - New York
PB  - Springer
KW  - Retail trade
KW  - Management
KW  - Marketing
KW  - Sales management
KW  - Business
KW  - Commerce
N2  - This book demonstrates the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points
ER  -