TY  - BOOK
AU  - Lalaounis,Sotiris T.
TI  - Design management: organisation and marketing perspectives 
SN  - 9781138648067 (hardback : alk. paper)
AV  - TS171.4 .L34 2018
U1  - 745.20688 22
PY  - 2018///
CY  - London
PB  - Routledge, Taylor & Francis Group
KW  - Industrial design
KW  - Management
KW  - Marketing
KW  - Organization
N1  - Includes bibliographical references and index
N2  - Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management
ER  -