TY  - BOOK
AU  - Rath,Pragyan
AU  - Bharadwaj,Apoorva
TI  - Communication strategies for corporate leaders: implications for the global market 
T2  - Contemporary themes in business and management
SN  - 9781138542624
U1  - 658.45 22
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Communication in organizations
KW  - Communication in management
KW  - Communication in marketing
N2  - This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor
ER  -