Quera, Leon <br/><br/>
Advertising campaigns:  Formulation and tactics / 
by Leon Quera. 
 - 2nd ed. 
 - Ohio:  Grid Publihsing,  1977. 
 - 378p. 
 - Grid Series in Advertising and Journalism .
<br/><br/><label>ISBN: </label>0882441302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / QUE