Advertising works 2:  Papers from the IPA advertising effectiveness awards 1982 / 
edited by Simon Broadbent. 
 - London:  Holt, Rinehart & Winston,  1983. 
 - 240p. 
<br/><br/><label>ISBN: </label>0039104664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Great Britain, case studies
<br/><br/><label>Dewey Class. No.: </label>659.111  / BRO