Case studies in marketing advertising and public relations / 
edited by Colin McIver. 
 - London:  Heinemann,  1984. 
 - 224p. 
<br/><br/><label>ISBN: </label>0434912352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Great Britain, Case studies<br/>Advertising, Great Britain, case studies<br/>Public relations, Great Britain, Case studies
<br/><br/><label>Dewey Class. No.: </label>658.800941  / MCI