Wentz, Walter B. <br/><br/>
Cases in marketing research / 
by Walter B ed . Wentz. 
 - New York:  Harper and Row,  1975. 
 - 290p. 
 - Harper's series in marketing management .
<br/><br/><label>ISBN: </label>0060470089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research, Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / WEN