Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
by Henry Assael. 
 - 3rd ed. 
 - Boston:  Kent Publishing,  1987. 
 - 700p. 
<br/><br/><label>ISBN: </label>0534075304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer motivation research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS