Consumerism:  Search for the consumer interest / 
edited by David A Aaker, George S Day. 
 - 3rd ed. 
 - New York:  Free Press,  1978. 
 - 504p. 
<br/><br/><label>ISBN: </label>0029000408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection, United States, Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>381.3  / AAK