McDaniel, Carl <br/><br/>
Contemporary marketing research / 
by Carl McDaniel, Roger Gates. 
 - 4th ed. 
 - Cincinnati:  South-Western College,  1999. 
 - 780p. 
<br/><br/><label>ISBN: </label>0324006039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / McD