TY  - BOOK
AU  - Bhattacharya,A
AU  - Singh,M K
TI  - Corporate communication and promotion management
T2  - Modern management series
SN  - 8171410936
U1  - 659.1 
PY  - 1990///
CY  - New Delhi
PB  - Discovery Publishing House
KW  - Advertising communications
ER  -