TY  - BOOK
AU  - Porter, Michael E
TI  - Interbrand choice, strategy and bilateral market power
T2  - Harvard economic studies
SN  - 0674458206
U1  - 658.4 
PY  - 1976///
CY  - Cambridge
PB  - Havard University Press
KW  - Industrial organization
KW  - Marketing
KW  - Consumers
KW  - Supply and demand
KW  - Corporate planning
ER  -