Ulrich, David,

Leadership brand : developing customer-focused leaders to drive performance and build lasting value. / by Dave Ulrich and Norm Smallwood. - Boston, Mass. : Harvard Business School Press, c2007. - xiv, 270 pages. ; 24 cm.

Includes bibliographical references (p. 241-247) and index.

9781422110300 (hardcover : alk. paper)


Marketing--Management

658.4092 / ULR