Paley, Norton. <br/><br/>
Manager's guide to competitive marketing strategies. / 
by Norton Paley. 
 - 2nd ed. 
 - New York :  St. Lucie,  c1999. 
 - xvii, 427 pages. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1574442341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL