TY  - BOOK
AU  - Paley, Norton.
TI  - Manager's guide to competitive marketing strategies.
SN  - 1574442341
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - St. Lucie
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -