Marketing research and modeling:  Progress and prospects - A tribute to Paul E Green / 
edited by Yoram Wind, Paul E Green. 
 - Boston:  Kluwer,  2004. 
 - 346p. 
 - International series in Quantitative Marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Marketing, mathematical models<br/>Conjoint analysis, Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / WIN