TY  - BOOK
AU  - Green,Paul E
AU  - Wind,Yoram
TI  - Marketing research and modeling: Progress and prospects - A tribute to Paul E Green 
T2  - International series in Quantitative Marketing
U1  - 658.83 
PY  - 2004///
CY  - Boston
PB  - Kluwer
KW  - Marketing research
KW  - Methodology
KW  - Marketing, mathematical models
KW  - Conjoint analysis, Marketing
ER  -