Sheth, Jagdish N

Models of buyers, behaviour: Conceptual, quantitative and empirical / by Jagdish N Sheth. - New York: Harper and Row, 1974. - 441p. - Harper and Row series in marketing management .

006046092X


Consumers, Addresses, Essays, Lectures
Consumers, Mathematical models, Addresses, Essays, Lectures
Market segmentation, Addresses, essays, lectures

658.834 / SHE