TY  - BOOK
AU  - Michman, Ronald D
AU  - Jugenheimer,Donald W
TI  - Strategic advertising decisions: Selected readings 
T2  - Grid Series in Advertising and Journalism
SN  - 0882440918
U1  - 659.1 
PY  - 1976///
CY  - Ohio
PB  - Grid
KW  - Advertising
ER  -