TY  - BOOK
AU  - Khurana,Rakesh
AU  - Ravichandran,A N
TI  - Strategic marketing management
SN  - 8172400837
U1  - 658.800722 
PY  - 1995///
CY  - Delhi
PB  - Global Business Press
KW  - Marketing strategy, India
KW  - Case studies
ER  -