TY  - BOOK
AU  - Thompson,Arthur A
AU  - Strickland,A J
AU  - Gamble,John E
TI  - Crafting and executing strategy: The quest for competitive Advantage - concepts and cases 
SN  - 9780070146723
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Strategic planning, Case studies
KW  - Business planning, Case Studies
ER  -