TY  - BOOK
AU  - Cravens, David W
AU  - Piercy,Nigel F
TI  - Strategic marketing
SN  - 9780070682603 (pbk.)
U1  - 658.802 
PY  - 2006///.(2009)
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Various multi-media instructional materials are available to supplement the text; Includes bibliographical references and indexes
ER  -