Mahajan, Gautam <br/><br/>
Customer value investment:  Formula for sustained business success / 
by Gautam Mahajan. 
 - Los Angeles:  Response,  2008. 
 - 187p. 
<br/><br/><label>ISBN: </label>0761936046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAH