TY  - BOOK
AU  - Buzzell,Robert D
AU  - Quelch,John A
AU  - Bartlett,Christopher A
TI  - Global marketing management: Cases and readings 
SN  - 0201542803
U1  - 658.848 
PY  - 1992///
CY  - New York
PB  - Addison-Wesley
KW  - Export marketing, Management
KW  - Export marketing, Management, Case studies
ER  -