Lindstrom, Martin <br/><br/>
Brandchild:  Remarkable insights into the minds of today's global kids and their relationships with brands / 
by Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown. 
 - Rev. ed. 
 - London :  Kogan Page,  c2004. (2005) 
 - xxviii, 321 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749444433 (pbk.)  Rs. 395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Child consumers<br/>Advertising and children<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8343  / LIN