Martin, Roger L <br/><br/>
The design of business :  why design thinking is the next competitive advantage / 
by Roger Martin. 
 - Boston, Mass. :  Harvard Business Press,  c2009. 
 - xiii, 191 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. 
<br/><br/><label>ISBN: </label>9781422177808 (hbk. : alk. paper)  Rs.995.00 1422177807 (hbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Lateral thinking<br/>Creative thinking<br/>Knowledge management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.4063  / MAR