TY  - BOOK
AU  - Thomke, Stefan H
TI  - Managing product and service department: Text and cases  
SN  - 9780073023014 (hbk.) :
U1  - 658.5 
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Management
KW  - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -