TY  - BOOK
AU  - Assael, Henry
TI  - Marketing: Principles & strategy 
SN  - 0030166225 (hbk.)
U1  - 658.802 
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references
ER  -