Empirical generalizations about marketing impact:  What we have learned from academic research / 
edited by Dominique M. Hanssens. 
 - Cambridge :  Marketing Science Institute,  c2009. 
 - xii, 103 p. 
 - Relevant knowledge series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0982387709 9780982387702 (pbk.) :  Rs. 1,659.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.80072  / HAN