TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 9780070590229 (pbk.)
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and index
ER  -