Hoffman, K Douglas <br/><br/>
Services marketing :  Concepts, strategies & cases / 
by K. Douglas Hoffman, John E.G. Bateson. 
 - 3rd ed. 
 - Mason, OH :  Thomson /South-Western,  c2006. 
 - xix, 588 p. :  ill. 
<br/><br/> Rev. ed of: Essentials of services marketing. 2nd ed. c2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college. 
<br/><br/><label>ISBN: </label>9788131503270 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF