TY  - BOOK
AU  - Hoffman,K Douglas
AU  - Bateson,John E G
TI  - Services marketing: Concepts, strategies & cases 
SN  - 9788131503270 (pbk.)
U1  - 658.8 
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
N2  - Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college
ER  -