The 22 Immutable laws of marketing:
by A L Ries and Jack Trout.
- London: Profile Books, 1993.[Reprinted 2006]
- xii, 143 p.: ill.; 20 cm.
Includes index
The law of leadership -- The law of the category -- The law of the mind -- The law of perception -- The law of focus -- The law of exclusivity -- The law of the ladder -- The law of duality -- The law of the opposite -- The law of division -- The law of perspective -- The law of line extension -- The law of sacrifice -- The law of attributes -- The law of candor -- The law of singularity -- The law of unpredictability -- The law of success -- The law of failure -- The law of hype -- The law of accelration -- The law of resources warning.