TY  - BOOK
AU  - Ries,A L
AU  - Trout,Jack
TI  - The 22 Immutable laws of marketing
SN  - 9781861976109
U1  - 658.8 
PY  - 1993///.[Reprinted 2006]
CY  - London
PB  - Profile Books
KW  - Marketing
N1  - Includes index; The law of leadership --
The law of the category --
The law of the mind --
The law of perception --
The law of focus --
The law of exclusivity --
The law of the ladder --
The law of duality --
The law of the opposite --
The law of division --
The law of perspective --
The law of line extension --
The law of sacrifice --
The law of attributes --
The law of candor --
The law of singularity --
The law of unpredictability --
The law of success --
The law of failure --
The law of hype --
The law of accelration --
The law of resources warning
ER  -