Shajahan, S <br/><br/>
Strategic marketing: text and cases the indian perspective / 
S Shajahan. 
 - New Delhi:  Viva Books,  2010 
 - xi, 575 p.  ill. +  CD ROM. 
<br/><br/>Includes bibliography. 
<br/><br/> In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller’s market to a buyer’s market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include:<br/><br/>• Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment<br/><br/>• A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand management, competitor analysis and mobile-phone-based marketing strategies with plenty of live illustrations from the Indian market <br/><br/>• Substantial coverage of various IT-enabled strategic marketing concepts, campaigns, companies and packages across product and services sectors .<br/> 
<br/><br/><label>ISBN: </label>9788130912691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--India.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SHA