TY  - BOOK
AU  - Hutt, Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 9788131516751
U1  - 658.8 
PY  - 2012///
CY  - Mason, OH
PB  - Cengage Learning
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N2  - "Business Marketing Management, 10e takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice"--Back cover
ER  -