TY  - BOOK
AU  - Danziger, Pamela N.
TI  - Why people buy things they don't need: understanding and predicting consumer behavior 
SN  - 8189197371
U1  - 658.8342 
PY  - 2006///
CY  - Mumbai
PB  - Corpus Collosum Learning
KW  - Consumer behavior
KW  - Consumers, research
KW  - Marketing research
N1  - Includes bibliographical references (p. 276-277) and index
ER  -