TY - BOOK AU - Gupta,Neeraj AU - Malakar,Sreemoyee TI - Creating and safeguarding a strong intellectual property portfolio U1 - 346.048 PY - 2015/// CY - Mumbai PB - Small Industries Development Bank of India (SIDBI) KW - Intellectual property KW - India KW - Copyright KW - Valuation KW - Trademarks KW - Branding ER -