TY - BOOK AU - Rogers,David L TI - The digital transformation playbook: rethink your business for the digital age SN - 9780231175449 (hbk) : U1 - 658.4062 PY - 2016/// CY - New York PB - Columbia Business School Pub. KW - Technological innovations KW - Management KW - Information technology KW - New products KW - Strategic planning N1 - Includes bibliographical references and index; The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models ER -